A free game that takes you from “what’s a keyword?” to auction math and scaling strategy. Tiny lessons. Boss battles. Zero jargon left unexplained.
6 units · 188 exercises · 6 boss battles · streaks, hearts & XP
↑ yes, the ad is the start button. You’re already learning.
Hearts, XP, daily streaks, combo bonuses, 3-star mastery and six boss battles. The tricks Duolingo uses — pointed at your ad budget.
Real formulas, real scenarios: compute CTRs, out-rank Lord Overbid, sort keywords, fix broken ads — then prove it in a boss battle.
Six units from “what is a click” to Performance Max and scaling strategy. Each one unlocks the next. Finish, and you think like a pro.
Every unit ends with a boss. Every boss fights dirty.
U1First Steps
What Google Ads is, how the auction works, and the words everyone uses
U2Keyword Kingdom
Account structure, match types, and picking words that print money
U3Ad Craft
Anatomy of a search ad, copy that earns clicks, and free extra real estate
U4Money Moves
Budgets, bidding strategies, and the Quality Score money machine
U5Truth Serum
Conversion tracking, the metrics that matter, and who really gets the credit
U6Expert Mode
The optimization loop, honest testing, and scaling without blowing up
Lesson one takes four minutes. Lensy the Lens will be watching. No pressure.
Start Unit 1 — it’s free